Better Hold Products manufactures Grip-it-Strip®s that make it easier to hang on to a laptop or other handheld gadgets. Grip-It-Strips® have been reported and recommended by the Editors of major PC and Consumer magazines and Consumer Advocates such as Newsweek, Laptop, HomePC, MacHome, MacMonthly, EDN, Palmtop News, Wired, HotWired, KQED Public TV, CompuDudes Public Radio/TV Talk Show, Andrew Seybold's Outlook on Mobile Computing, and The Chronicle of Higher Education just to name a few.